---
title: Brand Feeds
description: Source fields, recommendations, and examples for brand feeds.
slug: indexing/feeds/brands
docKind: reference
hub: luigisbox-ai
---

Brand feeds describe brand pages and metadata used by discovery experiences. The configured object type is `brand`.

## Core fields

| Source field | Type | Requirement | Description |
|---|---|---|---|
| `id` | String | Required | Type-prefixed brand identifier, such as `brand/northwear`. |
| `title` | String | Required | Brand name shown to users. |
| `url` | String | Recommended | Canonical brand page URL. |
| `image_url` | String | Optional | Brand logo or image URL. |
| `description` | String | Optional | Public brand description. |

You can add searchable brand metadata such as country, style, audience, or product line.

## Guidance

- Use consistent spelling, spacing, and capitalization for source values.
- Correct inconsistent product brand values at the source instead of relying on the brand feed to change them.

## Examples

```xml
<?xml version="1.0" encoding="UTF-8"?>
<brands>
  <brand>
    <id>brand/northwear</id>
    <title>Northwear</title>
    <url>https://example.com/brands/northwear</url>
    <image_url>https://cdn.example.com/brands/northwear-logo.png</image_url>
    <description>Outdoor clothing designed for everyday use.</description>
  </brand>
</brands>
```

```json
{
  "brands": [
    {
      "id": "brand/northwear",
      "title": "Northwear",
      "url": "https://example.com/brands/northwear",
      "image_url": "https://cdn.example.com/brands/northwear-logo.png",
      "description": "Outdoor clothing designed for everyday use."
    }
  ]
}
```

```csv
id,title,url,image_url,description
brand/northwear,Northwear,https://example.com/brands/northwear,https://cdn.example.com/brands/northwear-logo.png,Outdoor clothing designed for everyday use.
```

## Product feed alignment

Product feeds use the canonical `@brand` field to reference brand objects by typed brand ID, for example `"@brand": "brand/northwear"`. Use the same stable, typed ID in the product feed and the brand feed so the mapping produces a matching reference.

## See also

- [Feeds overview](/indexing/feeds/)
- [Product feeds](/indexing/feeds/products/)
- [Catalog object model](/concepts/catalog-object-model/)
- [Feed troubleshooting](/indexing/feeds/troubleshooting/)