---
title: Identity, Signals, and Analytics
description: How Luma connects visitor identity, browser signals, and analytics events.
slug: luma/foundations/identity-signals-analytics
docKind: guide
hub: luigisbox-ai
---

Luma widgets need consistent identity and approved interaction signals so Discovery surfaces can return relevant results and analytics can attribute behavior correctly.

## Next

- Review the [architecture overview](/concepts/domain-model/).
- Review [Sending events](/analytics/sending-events/).
- Continue with a service quickstart.