---
title: The Hub
description: The browser console for your Luigi's Box AI account — what you can do there instead of calling the API, and what it does not cover.
slug: platform/hub
docKind: guide
hub: luigisbox-ai
---

The Hub is the browser console for your account, at
`https://hub.<region>.luigisbox.ai` — `https://hub.eu1.luigisbox.ai` for the EU region.
Sign in with the same Luigi's Box account you use everywhere else; there is nothing
separate to provision.

Much of what this documentation shows as an API call can be done there instead. Where that
is true, the page carries an **In the Hub** panel next to the call. It gives the click path
as a trail — the section, the page, and the control you press — and says what the form does
not cover.

## What it covers

| In the Hub | Does what | Written up under |
|---|---|---|
| **Front-end Integration** | Creates integration repositories, renames them, hands you the clone URL and the loader script URL | [Repositories API](/distribution/repositories-api/) |
| **Channels** | Creates, edits and deletes channels — name, catalog, visibility conditions, attribute projections | [Account structure](/platform/account-structure/#channels) |
| **Business Rules** | Authors campaigns end to end: targeting, triggers, schedule, rules and effects, and the draft → active → paused → archived moves | [Authoring API](/merchandising/business-rules/authoring-api/) |
| **Catalogs** | Browses a catalog's object types and objects, and shows each object's stored attributes as raw JSON | [Catalog metadata](/indexing/catalog-metadata/) |
| **Catalog History** | Shows one object's change timeline, each entry applied or still in flight | [Object history](/indexing/object-history/) |

## What it does not cover

These have no form in the Hub, and are done over the API:

- Sending catalog content — the [Content API](/indexing/content-api/) and
  [feeds](/indexing/feeds/), including
  [feed configuration and mappings](/indexing/feed-management-api/).
- Creating organizations, catalogs, surfaces and tags —
  [Account structure](/platform/account-structure/).
- Discovery requests — [search](/discovery/search/),
  [collections](/discovery/collections/) and
  [recommendations](/discovery/recommendations/).
- Reporting behaviour — [sending events](/analytics/sending-events/).
- Issuing and rotating credentials — [Authentication](/authentication/overview/).

## Which one to reach for

The Hub and the API write the same records, so a channel created in one is the channel the
other reads. Use whichever suits the job:

- **The Hub** for one-off setup and for anything a person decides — creating the
  integration repository, adding a market as a channel, running a merchandising campaign.
- **The API** for anything that has to repeat: provisioning per environment, campaigns
  generated from your own merchandising tooling, or configuration you keep in version
  control.

## See also

- [Account structure](/platform/account-structure/) — the entities the Hub edits
- [Your first integration](/distribution/quickstart/) — the fastest path to a storefront
- [Authentication](/authentication/overview/) — the credentials behind both surfaces